2011, A Year in Development, ThePaperWorker.com
Posted on Dec 22, 2011 by Peter Ellis in News, Web Design
You want to get something custom done? Well, ThePaperWorker.com is the right place for you. This website offers many eco-friendly custom products such as binders, scrapbooks, boxes and more.
This website design project was very interesting to work on, and we sure have learned a lot from it. ThePaperWorker.com website is running industry leader web-to-print software created by PrintNow Technologies. This software literally makes an already custom product more custom (if that makes sense). The software allows you to create your own designs and layouts, and then see a 3D proof of your custom creation.
We were brought in to assist ThePaperWorker.com with the initial page layout and aesthetics. The project came out just as expected – clean, simple and user-friendly, allowing ThePaperWorker.com’s custom products to speak for themselves.
2011, A Year in Development, Leadership Pioneer Valley
Posted on Dec 14, 2011 by Peter Ellis in News, Web Design
Leadership Pioneer Valley (LPV), our 3rd launch announcement, is a bit personal. Leadership Pioneer Valley, a leadership program designed to raise awareness of the needs and challenges that affect the region, and enhance individual leadership skills, was formed in late 2010.
Without a brand and a website, LPV didn’t get far. We began our work on the logo and branding for the organization, and have transformed it into the website that it is today.
“Pioneer Valley” is in their name and the website does its magic in communicating so.
I am a proud member of the inaugural class of LPV, and its program is more than worth the knowledge and growth it has already brought me.
Own your website content
Posted on Dec 11, 2011 by Peter Ellis in News, Social Media, Web Design
Many online marketing experts and social media gurus will tell you to utilize the power of free advertisement and global reach of social media networks such as Twitter, Facebook, LinkedIn and many others. I give the same advise to our customers in their journey to grow their business online.
One thing that I always remind them is to use the social networking websites as a vehicle to broadcast their content, but not necessarily as a tool for housing that content.
I don’t think that Twitter and Facebook are going away (at least not any time soon), but content posted/created on those websites stay with them.
I believe that it’s a good practice to use your website and/or blog to create and house your content, and then, broadcast it across the gamut of networking websites. This way you always have new and rich content boosting your business’ web presents and, at the same time, you are utilizing that power of global reach through your favorite social networking websites.
I would love to hear your feedback on this subject – follow the conversation and leave your feedback on our Facebook Page.
5 Major Benefits of Social Media, Search Engine Marketing and Optimization
Posted on Sep 21, 2011 by Peter Ellis in Advertising, News, Social Media, Web Design
- A properly designed and developed website with current Search Engine Optimization (SEO) criteria and practices serves as a centerpiece of your online presence and marketing efforts.
- Periodic (at least monthly) keyword and content optimization of your website is crucial to proper exposure in search engines.
- Creating and building on relative content for your website, and broadcasting it across Social Media networks will raise target market awareness.
- Engaging in social media and blogging on a steady basis achieves constant visibility with your audience. By participating in conversations, sharing food-for-thought and highlighting your products and services you create a consistent and visible brand.
- Long-term efforts in maintaining social media presence and brand online offers higher search engine ranking, and will significantly strengthen you online reputation.
Follow us on Twitter, Facebook, LinkedIn and Google+ to hear more about ongoing efforts in online marketing.
Firefox 6
Posted on Sep 08, 2011 by Peter Ellis in IT, News
Firefox is on fire! In last 2 months, Mozilla Firefox has released 3 new versions of their browser, and they are not stopping there. Firefox intends on releasing a new version every 6-8 weeks, due to high demand in online features and new technology.
From one side, innovation and betterment of your product is always good, but on another, considering how many third party add-ons and plug-ing are out there for Firefox, its going to make it pretty difficult for those to ensure compatibility with the latest Firefox version.
Another thing to consider, when a website is designed and developed, an agency usually tests browser compatibility with currently used and popular browser versions (Internet Explorer 7, 8, 9; Safari 3 and 4; Firefox 4, 5, 6; Google Chrome). If the new version of Firefox begins to use a technology that has not been tested for, that website browser compatibility is at risk.
In the end, if you look at this with little bit of humar, maybe Firefox is just trying to bypass Internet Explorer with their version numbers?!
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