avatar Web Wednesday – March 21, 2012

Posted on Mar 21, 2012 by in News, Web Wednesdays

Web Wednesdays – each Wednesday we will feature a website that we’ve come across while in our process of searching for inspiration, the latest trends, or learning about anything and everything we can get our hands on that interests us.


“Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.” That’s how Kickstarter, the new social site for raising money, describes what they do. Founded in 2009, Kickstarter is a great tool for people looking to make their creative ideas into a realistic product. How does it work? Well, for those of you looking for the funds to create a project to share with others, you post the idea, along with a deadline and the minimum amount of money you are looking to raise. Hopefully others will respond to your creative idea by pledging their own money to see your project become a reality. But don’t get too excited, you must reach that goal by the deadline, otherwise the money is not exchanged, so let’s dream realistically here.

For those of you who’s project receives the funds, and then some, well a congratulations is in order because their is no limit to the amount of money your project can raise.  That also shows how much faith people have in your creative ideas. Kickstarter will also collect a 5% fee from the projects funding total and only if the goal is met, so keep that in mind.  A great example of a projet funded through Kickstarter was the Tik Tok & LunaTik Watch, (See Image Below) the iPod Nano converted into a wristwatch. So dream big and see what others can do to make those dreams a reality.

Tik-Tok Watch

avatar Web Wednesday – January 11, 2011

Posted on Jan 11, 2012 by in News, Web Wednesdays

Web Wednesdays – each Wednesday we will feature a website that we’ve come across while in our process of searching for inspiration, the latest trends, or learning about anything and everything we can get our hands on that interests us.

So this week, i’m bringing you a relatively new social network of sorts(at least to me), voted one of the best websites of 2011 by Time Magazine, Klout.com. When you sign up as a member of Klout, it takes the data from your Facebook and Twitter and analyzes how much of an influence you have on those that follow you. How many people respond to your messages? Do your messages boost or create change? Once your network is analyzed, you are left with a Klout Score, the higher the score the bigger the perks. Klout Perks are products or experiences that you earn based on your influence. Some really nice perks that users have received are laptops and airline tickets. Now you may be wondering, why would they just give away stuff for free to people who have well established social networks? Well, companies that want to promote their products rely on the influencer to help spread the message of their product, do you like it and would you recommend it? But don’t worry, there is no obligation to talk about the products that you earn through Klout, nor do you even have to accept the product that you are offered.

The idea behind Klout is new and fresh and its popularity has grown exponentially in the past year. It currently has scored over 100 million people and that number continues to rise. It also seems to be extremely beneficial in today’s economy, helping to boost smaller business’ by word of mouth and what better way to do that than through social networking.

avatar 2011, A Year in Development, Precision Auto

Posted on Dec 13, 2011 by in News, Portfolio, Social Media, Web Design

Our second installment brings you the likes of James Sephenson and the crew at Precision Auto Repair in downtown Springfield. James approached us with a slew of concerns regarding his website. First of which was the look of the website itself – it looked outdated and unimpressive. He then asked us to create a strategy for SEO (search engine optimization), social media presence and integrate marketing tools into his new website.

Needless to say, we took care of Precision Auto Repair. Check out their case study!

Precision Auto now enjoys an incredible looking website, a wide ranging social media campaign, and SEO that puts them at the top of the list.

Visit the Precision Auto website

Precision Auto

avatar Social Media and Small Business

Posted on Mar 02, 2010 by in Advertising, Social Media

I was browsing the web today doing some research. I was looking to find some case studies about social media and small business. Application of social networking in every day small business operation. Pretty much trying to find some solid data/stats on this subject.

Every web design, pr and advertising agency today will tell you that you must have the Facebook, LinkedIn and Twitter (now also Google Buzz) accounts to expand your brand online.

Each type of business’ utilization of social media networking is different, especially the integration of social networking and search engine optimization is existing marketing and advertising plans.

Long story short, this is what I stumbled on (no pun intended=):

From Mashable

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.

The study concludes that one nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. What’s especially intriguing is that a much smaller percentage of respondents — just 16% — are using Twitter as a customer service channel.

Another interesting notion is that small business owners now believe social media can help them on the lead generation front, and that is the primary motivating factor for engaging in these new customer service channels. So while half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.

Clearly social media has become a valuable tool for small businesses, but we’re especially curious to see how Twitter adoption rates fluctuate over the time. While we expect more small businesses to use Twitter as a customer service channel in the year ahead, as it stands, Facebook and LinkedIn have become the predominant platforms for small business owners.

Social Media Statistics in Small Business