Facetime – long before Apple used this term for their neat iPhone feature that allowed people to conduct video call via their WiFi connection, the term was used to describe two or more people having a direct personal interaction in a physical place.
With the social media influencing the way people interact with each other today, it seems that facetime is a rare commodity.
Between personal and DIF Design‘s social media account, I manage two Facebook pages, one Facebook group, three Twitter accounts, two LinkedIn profiles and many other networking online accounts. This year I closed on a $2000 project over a text message without even meeting the client face-to-face.
But today I was reminded that facetime is still very important to many. I was in a middle of a Search Engine Optimization meeting with Adam Quenneville’s director of marketing, when she said, “By the way, Adam really appreciates facetime.” And no, she wasn’t referring to the fancy iPhone feature.
It’s refreshing to be reminded that shaking someone’s hand is still more important than clicking “post”.
I was browsing the web today doing some research. I was looking to find some case studies about social media and small business. Application of social networking in every day small business operation. Pretty much trying to find some solid data/stats on this subject.
Each type of business’ utilization of social media networking is different, especially the integration of social networking and search engine optimization is existing marketing and advertising plans.
Long story short, this is what I stumbled on (no pun intended=):
The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.
The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
The study concludes that one nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. What’s especially intriguing is that a much smaller percentage of respondents — just 16% — are using Twitter as a customer service channel.
Another interesting notion is that small business owners now believe social media can help them on the lead generation front, and that is the primary motivating factor for engaging in these new customer service channels. So while half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.
Clearly social media has become a valuable tool for small businesses, but we’re especially curious to see how Twitter adoption rates fluctuate over the time. While we expect more small businesses to use Twitter as a customer service channel in the year ahead, as it stands, Facebook and LinkedIn have become the predominant platforms for small business owners.