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Case Study - L. R. Nathan Associates
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Company Info
L. R. Nathan Associates has a long track record of success raising capital for middle market companies throughout the Northeast. They have completed well in excess of $1.2 billion in transactions since the founding in 1980 to fund clients’ growth plans, strategic acquisitions, management buyouts and the recapitalization of companies that have had interruptions in their good performance.
Project Overview
The president of L. R. Nathan Associates, Larry, since 1980 has received the majority of his business through referrals. Larry began to understand the gravity of the credibility derived from a website, when he noticed that his competitors had already created a web presence for their businesses. Larry came to the conclusion, creating a website made sense for his business, with a few rules. His requests were simple: make the website unlike his competitors and make it intuitive.
We analyzed the financial industry and quickly saw a trend, people shaking hands and large corporate buildings, with an emphasis on confusing lingo. So we tackled his website without the big city, fake relationship feeling, and made the language easy to read and threw in a little common sense.
L. R. Nathan Associates’ final website was exactly what they expected. Larry worked closely with us, maintaining a great line of communication. This allowed us to separate his business from his competitors and still maintain the expectations of the financial world with a well written highly organized website.
Client Testimonial
My clients are business owners and financial executives who are referred to me by bankers, lawyers and accountants. My new website therefore required a different slant than most consumer-oriented sites. Peter Ellis and Anne Lopez of DIF Design devoted customized attention to my needs and I am delighted with the results. Their creativity, responsiveness and - above all, their patience with me - were extraordinary. I recommend their design and advisory services without hesitation.
Services Provided
Web site design and development.
