Holyoke St Patrick's Day Parade and road race website design and development
Almost everyone in Western Massachusetts takes part in the Holyoke Parade and Road Race. When the St. Patrick's Committee came to us, they were looking to revamp the website for each event.
Both sites have user interfaces that we designed specifically to accommodate the various demographics that visit the sites for registration, sponsorship, and basic route information each year.
With content and messaging at the forefront of our minds, we reorganized and segmented the existing websites' information to ensure that committee members, as well as visitors old and new, could find the information they needed as quickly and easily as possible.