Harbor Lights Marina & Golf
Harbor Lights, located in Warwick Neck, RI, boasts breathtaking views of Narragansett Bay and is an ideal venue for dining, events, golf, and recreation. With an amenities portfolio that includes a 9-hole golf course, a state of the art full-service marina, a brand new infinity pool club, two restaurants & more, Harbor Lights is truly a one-of-a-kind destination property and a one-of-a-kind client. With so much going on, Harbor Lights needed a team they can rely on to create a fulfill their expansive set of needs.
We’ve been able to offer the following services to Harbor Lights:
- Website design and development
- Professional photography
- Par & Tackle Restaurant branding and menu design
- Tiki Truck branding and trailor wrap
- Event branding, posters, and social media
Developing the strategy for Harbor Light’s web presence presented a unique challenge because each of their endeavors has its own unique identities and offerings. Though there’s some overlap, the target audience of one amenity could be completely separate from another. We needed to have a plan that would allow each facility to stand on its own while still working as one cohesive site. Our solution was to build a platform comprised of four “mini sites” to represent each category – marina, golf, dining, and events. A simple and clean UI for both desktop and mobile ensure that all of the information was delivered without overwhelming the viewer.
The Tiki Truck (really a tiki trailor) serves up fast casual fare to visitors of the Harbor Lights Tiki Bar and Pool Club. When asked what they envisioned for their truck, the Harbor Lights staff said they wanted it to be like them – funky, fresh, and exciting. The truck’s prime location next to the bar that hosts live music and Rock ‘N’ Roll bingo means a lot of exposure, so standing out was a must. Our bold banana leaves pattern tied in with a nod to the marina’s pilings and Harbor Light’s branding and social made the wrap a total win.
Par & Tackle
Par & Tackle is a three-season pavilion restaurant that’s outfitted with a full bar, grand fire place seating area, and the most stunning views of the Narraganset Bay. We wanted their identity to pay homage to Rhode Island’s nautical roots with a bit of the edgy vibe we’ve come to associate with Harbor Lights. The resulting logo and branding pair perfectly with the Rustic-Industrial feel of the venue.
Event branding, posters, and social media
A destination property as exciting as Harbor Lights always has a lot going on; from golf tournaments to live entertainment, there’s never a quiet minute. It’s important that the many different events are promoted in ways that are fun, consistent, and true to the brand. We’re all constantly bombarded with different event promos and graphics and we know that great design is what cuts through all the noise to help a company stand out. Each promotion is given a distinct look that’s adapted to work for posters, email templates, and all social media channels (#winning).
No photo could ever do the Harbor Lights property justice, but that doesn’t mean we didn’t want to try. Over two-days, we photographed every inch of the property and happenings to ensure we had a library full of rich, vibrant imagery at our disposal.