White Lion Brewing Company

As the first craft brewery to be based out of Springfield, White Lion really is as legendary as its name. Their brand is cool, urban, local, and sophisticated – just like their hometown. White Lion’s brews are impeccable, so naturally their look must be as well. The very essence of the White Lion brand matches the lifestyle of the consumer – eclectic, trendsetting, energetic, and full of spirit.

With our roots in Springfield, we’re thrilled to help a company that’s been born and bred in our hometown succeed. We’ve been part of the White Lion team for the following projects:

  • Website design and development
  • Specialty label design
  • Event branding and posters


Our relationship with White Lion began with the design and development of their website. We knew we wanted the design to pay homage to their roots here in Springfield and while still preparing them for their exciting future. Strong black and white vintage imagery paired with bold pops of color capture the message of White Lion – giving a nod to our history where we came from with a modern and unique voice.

Kolsch Beer Label Design

Anyone who lives in Western Mass knows how beloved the Big E is (or the Eastern States Exposition for those not in the know). 2016 marks 100 years of everyone’s favorite fair. To commemorate the once-in-a-lifetime occasion, White Lion is running a limited-release batch of a Kolsch-style golden pale ale. Our German-inspired label marries the White Lion and Big E brands while providing a bold and clean look that’s sure to stand out.