Holly Marek is a new inspirational entrepreneur with the goal of giving back to the community. She is putting her years of experience to use and looked to us to help develop her brand. First things first, Awellness Focus needed a logo! So we went to the drawing board and got to work.
The icon created for the logo is actually a ligature of the company’s initials, A and F. From there, we duplicated it to form a dynamic entity. The symbol evokes the company’s purpose and tag line, “Your Pathway to Personal Power,” while contrasting it to the bold type of the text in the logo. After finding the perfect shades of blue, we finalized the logo and it’s now what you see above.