Consolidate Health Plans (CHP) with its humble beginnings in Springfield, MA has grown to be one of the fastest-growing insurance companies in the United States. Acquired by Berkshire Hathaway (a Warren Buffet company) the leadership was seeking a rename and a full rebrand.

We were honored to partner with CHP to vet the new name - Wellfleet, and at the end, design their new logo and rebrand the entire company.