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White House and Social Media

I was doing research on current social media usage trends. Many will say that every business should use social networking (after all its a free tool). The questions is, can any business adopt social networking practices that will return on their investment? In my humble opinion, the answer is simple – it depends on the business. It’s different for everyone.

I was browsing around the internet to find out what type of business utilize social media and networking for their business benefit. News stations – yes, of course, they bring the news, social media is just another medium to deliver it. How about your local mechanic? Tweet, tweet, “Your car is ready!”, tweet, tweet, clank, clank, “You need a new muffler.” I am not sure that this will work. What if the owner of the car is not following them on Twitter, OOPS!

White House and Social Media

This is when I stumbled on an article from the White House’s official blog about Haiti’s relief. Click, click, scroll, scroll and I come to find out that this administration is the first one in history to utilize so many social media networks:

  • Blog
  • Facebook
  • Twitter
  • Flickr
  • MySpace
  • YouTube
  • Vimeo
  • iTunes
  • LinkedIn

This is a huge list. More networks that I belong to. More networks that some social networking gurus belong to. I guess this administration is doing something right (no politics intended)!