A properly designed and developed website with current Search Engine Optimization (SEO) criteria and practices serves as a centerpiece of your online presence and marketing efforts.
Periodic (at least monthly) keyword and content optimization of your website is crucial to proper exposure in search engines.
Creating and building on relative content for your website, and broadcasting it across Social Media networks will raise target market awareness.
Engaging in social media and blogging on a steady basis achieves constant visibility with your audience. By participating in conversations, sharing food-for-thought and highlighting your products and services you create a consistent and visible brand.
Long-term efforts in maintaining social media presence and brand online offers higher search engine ranking, and will significantly strengthen you online reputation.