Own your website content
Posted on Dec 11, 2011 by Peter Ellis in News, Social Media, Web Design
Many online marketing experts and social media gurus will tell you to utilize the power of free advertisement and global reach of social media networks such as Twitter, Facebook, LinkedIn and many others. I give the same advise to our customers in their journey to grow their business online.
One thing that I always remind them is to use the social networking websites as a vehicle to broadcast their content, but not necessarily as a tool for housing that content.
I don’t think that Twitter and Facebook are going away (at least not any time soon), but content posted/created on those websites stay with them.
I believe that it’s a good practice to use your website and/or blog to create and house your content, and then, broadcast it across the gamut of networking websites. This way you always have new and rich content boosting your business’ web presents and, at the same time, you are utilizing that power of global reach through your favorite social networking websites.
I would love to hear your feedback on this subject – follow the conversation and leave your feedback on our Facebook Page.
5 Major Benefits of Social Media, Search Engine Marketing and Optimization
Posted on Sep 21, 2011 by Peter Ellis in Advertising, News, Social Media, Web Design
- A properly designed and developed website with current Search Engine Optimization (SEO) criteria and practices serves as a centerpiece of your online presence and marketing efforts.
- Periodic (at least monthly) keyword and content optimization of your website is crucial to proper exposure in search engines.
- Creating and building on relative content for your website, and broadcasting it across Social Media networks will raise target market awareness.
- Engaging in social media and blogging on a steady basis achieves constant visibility with your audience. By participating in conversations, sharing food-for-thought and highlighting your products and services you create a consistent and visible brand.
- Long-term efforts in maintaining social media presence and brand online offers higher search engine ranking, and will significantly strengthen you online reputation.
Follow us on Twitter, Facebook, LinkedIn and Google+ to hear more about ongoing efforts in online marketing.
Advertise on DIF Design Blog
Posted on Oct 19, 2010 by Peter Ellis in Advertising
Get your message out in front of our audience.
DIF Design is dedicated to providing quality website design, graphic design and marketing to local businesses. Our blog is about new technology, advertising strategies, innovation, web and print marketing, social media, networking and other topics related to every day business operations.
Would your company like to reach a captive audience of local professionals? Advertise now to get brand exposure and targeted traffic from the DIF Design Blog and social media websites (Facebook, Twitter and LinkedIn).
Here’s what you get:
- 300×250 ad space on every blog post/page
- We will design your ad for you (you own the artwork to use anywhere else)
- A Facebook Fan Page post about your company with a link to your website
- 4 Twitter shout-outs with a link to your website
- 4 LinkedIn updates with a link to your website
- “Sponsored by” link to your website in our monthly email blast to all of our customers
Who sees it:
- 1,000+ visitors to our website
- 300+ email blast subscribers
- 250+ Facebook fans
- 100+ Twitter followers
- 250+ connections on LinkedIn
Price: $40/mo
Facetime
Posted on Oct 06, 2010 by Peter Ellis in News
Facetime – long before Apple used this term for their neat iPhone feature that allowed people to conduct video call via their WiFi connection, the term was used to describe two or more people having a direct personal interaction in a physical place.
With the social media influencing the way people interact with each other today, it seems that facetime is a rare commodity.
Between personal and DIF Design‘s social media account, I manage two Facebook pages, one Facebook group, three Twitter accounts, two LinkedIn profiles and many other networking online accounts. This year I closed on a $2000 project over a text message without even meeting the client face-to-face.
But today I was reminded that facetime is still very important to many. I was in a middle of a Search Engine Optimization meeting with Adam Quenneville’s director of marketing, when she said, “By the way, Adam really appreciates facetime.” And no, she wasn’t referring to the fancy iPhone feature.
It’s refreshing to be reminded that shaking someone’s hand is still more important than clicking “post”.
Social media backlash
Posted on May 19, 2010 by Peter Ellis in News
Friends, followers, connections, likes, fans, tweets, RTs, diggs, shares, comments, posts, updates, walls, events, groups, clubs, views, impressions…WOW, I got tired just by typing this, how would you feel about worrying regarding this on daily bases?
OVERLOAD?
Imagine this, “Is it enough just to be on LinkedIn and Facebook? I just got an invite from a friend who’s on Plaxo. What is it and should I join? Will I dilute my networking effectiveness if I’m on MySpace, LinkedIn, Facebook and Twitter? How often should I blog? How many friends/connections should I need to have?”
Ask yourself, did any of these questions cross your mind? Is social media delivering too much information too fast?
I know that this is too many question marks, but there is a huge trend of general public turning away from social networking. There are only 20-30% of active Twitter accounts online today. People are creating accounts and signing up with social networks but quickly getting overwhelmed.
I am sure that there are others that are doing ok, and those who are managing their social media time and exposure with care, but those numbers are low.
My suggestion has always been, do one thing, but do it well!
Take a Poll
Loading ...
